Medavie CEO Honoured for Leadership in Pandemic

"I view my role more as a conductor of an orchestra than the lead singer of a band"

Bernard Lord

CEO Bernard Lord, winner of Atlantic Business Magazine’s Top 50 CEO Awards for 2021, gives full credit to Medavie’s team of more than 7,200 professionals for the organization’s innovative strides made in the face of a global health and economic crisis. “I view my role more as a conductor of an orchestra than the lead singer of a band,” Bernard states in the magazine’s May edition.

In announcing this year’s recipients, Atlantic Business Magazine chose resilient as the word that characterized all 50 Top CEOs. “It’s a word that resonates with strength, spirit, toughness and flexibility. It’s also the defining characteristic of this year’s Top 50 CEOs and the way they’ve fought through the pandemic. Fought for their companies and colleagues. For their customers. For their communities.”

"Under Lord’s guidance, Medavie continues to enhance its digital health platform to make it easier for clients to access a growing list of health offerings."

Atlantic Business Magazine

Here’s how the magazine describes how Medavie has persevered through the pandemic under Bernard’s leadership.

“Lord has always been compelled to contribute to his community. As leader of Medavie, which oversees Medavie Blue Cross and Medavie Health Services, he’s been in a unique position to do just that. The Medavie Health Foundation has given $5 million to support COVID-19 relief efforts in 2020, almost double its usual annual contribution toward health-focused community programs.”

“Hands-on support included the supply of COVID-19 screening tests to long-term care facilities, enhancing drive-thru testing facilities, and supporting health professionals in indigenous communities to provide care during the pandemic.”

“Under Lord’s guidance, Medavie continues to enhance its digital health platform to make it easier for clients to access a growing list of health offerings.”

Bernard is a two-time winner of this award, having first received the title in 2019.

Watch Virtual Awards Gala

(Available in English)


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