Medavie receives Canada’s Most Admired Corporate Culture award

This benchmark of success recognizes the “top organizations and CEOs that Canada has to offer.”

“Medavie has heart. A whole lot of it. For more than 75 years, the Medavie team of over 7,200 professionals across nine provinces has been united by a mission to improve the wellbeing of Canadians. More than simply a poster on the wall, that mission represents the purpose of the organization."

So begins a full-page article in the Financial Post, recognizing Medavie for our Culture of Caring. The article was published March 31, 2022, the same day our organization was formally named one of Canada’s Most Admired Corporate Cultures for excellence in culture and performance at a gala ceremony in Toronto.

During the awards presentation, a video was shown illustrating how caring ― one of our core values along with accountable, responsive innovative and community-minded ― drives our culture. It starts with our employees caring for themselves and each other so they can then care for Canadians and their communities.

The Most Admired Corporate award is a benchmark of success recognizes the “top organizations and CEOs that Canada has to offer.”

The Financial Post article features an interview with Medavie CEO Bernard Lord who explains how we kept employees connected, engaged and protected during the pandemic with increased mental health supports, the launch of a new wellbeing program, and regular communication and check-ins through webinars, town halls, pulse surveys and more.

The core principles that guided Medavie through the past two years, namely ensuring the mental and physical wellbeing of employees, while offering greater flexibility in where and when they work, is helping to share our organization’s workplace of the future.

“This award confirms we are doing the right thing for our organization’s greatest assets — our people. More significantly, it makes us even more committed to build on our culture where everyone feels included, respected and comfortable being their true selves, and are inspired to achieve their full potential.”

Bernard Lord

The Canada’s Most Admired program honours best-in-class Canadian organizations for having cultures that enhance performance and sustain a competitive advantage. Medavie’s achievement was announced last November, the same month our Canada’s Top 100 Employer and Canada’s Life and Health Insurer awards were added to our trophy case.

“Our goal is for people to choose to work with Medavie and want to stay because we offer a career with a meaningful purpose in an exemplary, flexible environment. This kind of relationship also brings a better outcome for the people we serve. Simply put, a better employee experience provides a better customer or patient experience.”

Bernard Lord

The program was founded by Waterstone Human Capital, one of Canada’s fastest-growing cultural talent management and retained executive search firms specializing in recruiting for fit and cultural assessment.

“At Waterstone we believe corporate culture drives performance and that it’s your organization’s greatest asset,” says Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of the Canada’s Most Admired™ program. “Each of the 2021 award recipients puts culture at the centre of everything they do and demonstrates a commitment to culture as competitive advantage. They set an excellent example of how crafting and sustaining a high-performance culture can drive incredible growth and performance.”

Medavie Blue Cross is in the Hall of Fame of Most Admired Cultures, having won the award consecutively in previous years.

More information about the awards program and the full list of winners can be found below.


Our Mission is to Improve the Wellbeing of Canadians.

Medavie is a health company that oversees Medavie Blue Cross and Medavie Health Services. Together, we’re bringing Canadians better health and access to care.