Medavie Announces Appointment of Jennifer Rowe as Chief Brand and Reputation Officer

TORONTO, ON – Medavie, a health solutions partner that integrates benefits management, health management and health care delivery, is pleased to announce the appointment of Jennifer Rowe as Chief Brand and Reputation Officer.

“We are thrilled that Jennifer has joined our organization to lead our national brand promise,” said Bernard Lord, Chief Executive Officer, Medavie. “Jennifer joins us with more than a decade of executive leadership experience building exceptional organizations and brands. Her proven track record and passion for our vision of becoming a leading health solutions partner will accelerate us on our path.”

Jennifer brings extensive provincial, national and international executive and senior leadership experience, in the insurance and financial sectors.

Jennifer has a Bachelor of Commerce degree from McMaster University and serves on the McMaster Board of Governors. She also recently completed the ICD-Rotman Directors Education Program. She will be based out of Medavie’s Toronto office location.

“At the heart of Medavie is the unwavering commitment of employees who work to make a difference in people’s lives every day,” said Jennifer. “I cannot think of a more meaningful initiative to be part of and I look forward to working alongside this incredibility talented team to advance our mission of improving the well-being of Canadians.”


About Medavie

Medavie is a national health solutions partner. Together, with our more than 6,400 employees, we are committed to improving the well-being of Canadians.

Medavie oversees Medavie Blue Cross, a premier all-in-one benefits carrier and public health program administrator, and Medavie Health Services, a national primary health care solutions organization and the largest contract provider of EMS management services in Canada.

We don’t have shareholders. Instead, we are proud to invest in the Medavie Health Foundation to address some of our country’s most pressing physical and mental health care challenges.

Media Contact

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Our Mission is to Improve the Wellbeing of Canadians.

Medavie is a health company that oversees Medavie Blue Cross and Medavie Health Services. Together, we’re bringing Canadians better health and access to care.