Medavie Announces Appointment of Patty Faith as Chief Brand and Reputation Officer

JUNE 23, 2022 – HALIFAX, NS – Medavie is pleased to announce the appointment of Patty Faith as Chief Brand and Reputation Officer. In this role, Patty will lead Medavie’s comprehensive brand strategy, oversee communications along with diversity, equity and inclusion efforts, and corporate social responsibility, all with a focus on supporting the organization’s mission of improving the wellbeing of Canadian.

“Over the past decade, Patty has been instrumental in driving significant growth in the Medavie brand,” said Bernard Lord, Chief Executive Officer, Medavie. “Patty’s commitment to our mission and intimate understanding of our family of brands will ensure that she and her team continue to propel our organization forward.”

Since joining Medavie in 2011, Patty has supported the organization’s transformation to a nationally recognized health solutions partner integrating benefits management, health management and health care delivery. She’s been dedicated to growing the bench strength of Medavie’s brand and reputation team, while guiding the brand both internally and externally. Patty also played an important role in establishing and overseeing the Medavie Foundation.

“I have been fortunate to have spent half of my career at Medavie,” shared Patty Faith. “I get to work each day with a group of individuals who stand behind and embody the Medavie values of caring, accountable, responsive, innovative and community-minded. The work we do at Medavie is something I am truly proud to be a part of and I am looking forward to further contributing as part of our Executive Team.”

Patty has a Bachelor of Arts in Economics from Acadia University, a Master’s in Business Administration from Dalhousie University and studied Public Relations at Grant McEwan University. Patty is the Board Chair for Philanthropic Foundations Canada and serves on the Board for the YMCA Halifax/Dartmouth.

About Medavie

Medavie is a national health solutions partner that integrates benefits management, health management and health care delivery. Together, with our team of more than 7,700 professionals, we are committed to improving the wellbeing of Canadians.

As a not-for-profit organization, Medavie oversees Medavie Blue Cross, a premier all-in-one benefits carrier and public health program administrator, and Medavie Health Services, a national primary health care solutions organization and the largest contracted provider of emergency management services in Canada.

We are one of Canada's Most Admired Corporate Cultures, one of Canada’s Top 100 Employers and an Imagine Canada Caring Company.

We don’t have shareholders. Instead, we proudly invest in communities to help address some of Canada’s most pressing health care challenges.

Our Mission is to Improve the Wellbeing of Canadians.

Medavie is a health company that oversees Medavie Blue Cross and Medavie Health Services. Together, we’re bringing Canadians better health and access to care.